About Me — Nihil Shah

Founder, Loop Agency

A Long-Time Saskatoon Business Owner & Operator

I’m a Saskatoon-based business owner and investor with 15+ years of hands-on experience building, operating, and scaling companies across multiple industries.

Over the years, I’ve been directly involved in:

  • Launching and managing local service businesses
  • Scaling operations and teams
  • Working closely with business owners on growth, systems, and execution
  • Making long-term investment decisions focused on sustainability, not short-term wins

This experience gives me a practical, operator’s perspective — not just a marketing one.

What I’ve Learned Running Real Businesses

After years of working inside businesses, one truth became very clear to me:

Most business owners aren’t failing because they lack skill or effort — they struggle because marketing requires time, consistency, and specialized expertise.

I’ve seen firsthand how:

  • Marketing gets deprioritized during busy seasons
  • Results become inconsistent without systems
  • Hiring multiple specialists is expensive and inefficient
  • Freelancers and part-time help create gaps in execution

As a business owner myself, I understood these challenges personally — not in theory.

Why I Built Loop Agency

I built Loop Agency to solve the problems I repeatedly saw while operating businesses and working alongside other owners.

Loop was designed to provide:

  • A fully managed marketing system
  • Clear pricing and expectations
  • Consistent execution
  • A dedicated team, not scattered freelancers

The goal was simple: give business owners a reliable marketing engine without adding stress or complexity to their day.

How I Approach Marketing

  • I focus on results, not vanity metrics
  • I value clarity over jargon
  • I believe in systems over improvisation
  • I treat marketing as a long-term business function, not a campaign

Loop Agency operates with this same mindset.

My Focus

Today, my focus is on helping Saskatoon businesses:

  • Build a strong online presence
  • Attract the right customers
  • Generate consistent growth
  • Do all of the above without overpaying or overcomplicating marketing
Founder photo