About Me — Nihil Shah
Founder, Loop Agency
A Long-Time Saskatoon Business Owner & Operator
I’m a Saskatoon-based business owner and investor with 15+ years of hands-on experience building, operating, and scaling companies across multiple industries.
Over the years, I’ve been directly involved in:
- Launching and managing local service businesses
- Scaling operations and teams
- Working closely with business owners on growth, systems, and execution
- Making long-term investment decisions focused on sustainability, not short-term wins
This experience gives me a practical, operator’s perspective — not just a marketing one.
What I’ve Learned Running Real Businesses
After years of working inside businesses, one truth became very clear to me:
Most business owners aren’t failing because they lack skill or effort — they struggle because marketing requires time, consistency, and specialized expertise.
I’ve seen firsthand how:
- Marketing gets deprioritized during busy seasons
- Results become inconsistent without systems
- Hiring multiple specialists is expensive and inefficient
- Freelancers and part-time help create gaps in execution
As a business owner myself, I understood these challenges personally — not in theory.
Why I Built Loop Agency
I built Loop Agency to solve the problems I repeatedly saw while operating businesses and working alongside other owners.
Loop was designed to provide:
- A fully managed marketing system
- Clear pricing and expectations
- Consistent execution
- A dedicated team, not scattered freelancers
The goal was simple: give business owners a reliable marketing engine without adding stress or complexity to their day.
How I Approach Marketing
- I focus on results, not vanity metrics
- I value clarity over jargon
- I believe in systems over improvisation
- I treat marketing as a long-term business function, not a campaign
Loop Agency operates with this same mindset.
My Focus
Today, my focus is on helping Saskatoon businesses:
- Build a strong online presence
- Attract the right customers
- Generate consistent growth
- Do all of the above without overpaying or overcomplicating marketing

- Choosing a selection results in a full page refresh.
- Opens in a new window.